Colleen Ryan

Partner

TRA

Colleen Ryan is a partner at TRA where she is brings thought leadership and application to a deep understanding of people through the individual, social and cultural influences on their lives. Colleen is the author of TRA’s Kiwi Codes: an exploration of what are the 21st century codes that Kiwis live by and what these are built upon. The study draws on extensive qualitative and quantitative data looking at how these play out in society and how brands align with them.